I have built personal brands for high achieving multipotentialite artists , creators and entrepreneurs who sold millions for over 25 years
I work with clients in 3 different areas:
• Creative brand development: Mission, Purpose, Positioning, and Messaging
• Strategic Development: Create a micro niche for one. How to stand out in crowded markets
• Resilience Development: How to cope with the challenges of consistently posting content.
Multipotentialites are often a paradox.
On one hand, we are highly creative, big thinkers with great insights.
On the other hand, we tend to overthink everything and find it hard to make decisions.
This is particularly true in personal branding. The reality is, we can’t read the label when we’re stuck in the bottle.
I help clients spot their patterns and provide clarity in your direction and a step by step guide to achieve your career goals.
Multipotentialites are misunderstood. We are naturally talented and highly creative people bursting with ideas.
However, perfectionism, limiting beliefs, imposter syndrome and fears massively limit your potential
I specialise in helping introverts channel those energies in to creating powerful content that connects deeply.
Multipotentialites often feel their traits are a weakness. This is not true.
Our deep thinking and rich emotional world means we can create much more meaningful and insightful content.
You need to publish content to build a personal brand. There are two types of content creators: Chefs and Cooks.
Chefs are masters at blending ingredients to create incredible signature dishes. Cooks follow other people's recipes.
Cooks post quantity. Chefs post quality. Introverts are Chefs. Don’t be a cook. You will feel empty. And probably burnout.
Multipotentialites prefer conversations with depth and meaning. This is also true of the content they create
I help clients stand out with quality content that gets them noticed.
You won't find your niche. You are your niche.
You are your passions, talents and interests. When you blend them together you create a niche for one by being yourself.
Blending your skills + interests + personality + pain points
How can you get your audience to care? With empathy, insight and the generosity to solve their problems.
Every market is crowded. Build a Niche for one. Stop following the crowd. They're creating ordinary work. Embrace your weirdness.
Mental models have been used by Aristotle, Einstein and Charlie Munger to make better decisions.
One of the most important models in strategic planning is mental contrasting.
It is proven to add up 60% to the success rate of projects.
In simple terms, it's inversion thinking. Consider all the possible causes of failure and have plans in place to overcome them when they inevitably arise.
Plan for the best.
Be prepared for the worst.
Nice stuff people have said about my work
Ask a question
3 minute, research based, actionable, creative hacks to make you a better creative and a smarter human. Cost? $0. Unsubscribe anytime