Hi. I'm Jake

We are all a bit weird. I am certainly no exception!!

A creative rebel on a never ending path of trouble making and truth seeking.

I managed some of the then biggest DJs in the world. A multi-platinum pop band and multiple international hit songwriters and producers.

I built creative strategies and personal brands for artists who sold millions.

I also fucked up spectacularly on several occasions.

I have 25 + years experience turning audiences into super fans. Taking new artists and creators to the very top. 

I have employed creative hacks, mental models and mental toughness for years to help creative rebels perform at their best under pressure.  

This was key to turning unknown artists into market leaders, scoring # 1 singles and albums, selling millions of albums, singles and hundreds of millions of streams.

Then I burnt out. Badly.

Really badly...so I quit.

And now I work with risk taking rebellious brands to make a fucking racket in crowded markets.

I also blog a lot. Which is nice.