How To Increase The Surface Area Of Your Luck

Thinking backwards....

How to gain a competitive advantage by thinking differently

🧙‍♂️ How To Turn A Shitty Stick Into Merlin’s Staff With Creative Strategy ⚕

A Counterintuitive Business and Innovation Strategy used by Elite Entrepreneurs and Creative Geniuses

Why the stories of your past can leverage your future

How to win at almost anything (by getting luckier)

A creative hack to gain exposure

13 proven hype strategies that will change your game forever

And How You Can Apply It

The 9-5 is dying. The system is breaking. Here's how to maximise the opportunity.

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Things I wish I had known when I was starting out

A deep dive into how Ed Sheeran disrupted the music industry

Studies show most people quit easily. This is your competitive advantage if you employ the correct strategies and mental models

Why Personal Branding is the next Multi-Billion-Dollar Marketing Trend

Chris Voss spent 25 years negotiating with bank robbers; this is what le learned about building trust

A philosophy to connect deeply with your audience