Disruptive Creative Thinking Consultant
In 1968, NASA had a problem. They needed to find the most creative scientists and engineers to get the first man on the moon. There was no such test.
So they got Dr George Land to create one. It worked well. It was so simple they decided to test 1,600 5 year old kids.
They were astonished. 98% were creative geniuses.
They tested the same kids 5 years later. This time only 30% remained creative geniuses.
They tried again 5 years later and this time only 12% were creative geniuses.
They stopped after that. It was too depressing.
They did, however, test 280,000 adults. Only 2% were creative geniuses.
Dr George Land came to two conclusions:
1) The education system taught people to memorise and repeat instead of create and innovate
Kids become self conscious around ages 6 or 7. They start caring what other people think
When kids are fearful, they stop taking risks,. They stay in their lane. They dilute their creativity.
Perfectionism and procrastination are both fear based.
Kids feel a lot of pressure to be prefect which eventually cripples their creativity.
The fears tend to get bigger as we get older.
Removing your creative blocks is the single most impactful thing you can do to boost your creativity.
To create your best work and ideas you first need to get out of your own way.
The second best thing to do is create every day. But, first, you must remove the hand of fear that is stopping you from fulfilling your creative potential.
There are only two things you need to achieve to build a highly engaged audience:
1. Get noticed
2. Get your audience to care
How do you get noticed? By building a niche of one.
Combine your talents with your interests to create a completely unique offering.
For example, let’s take Jack Butcher from Visualize Value. He spent 10 years designing in the advertising industry.
He started his own agency but hated it. So he started a consultancy.
To promote it, he combined his skills ( design ) plus his interest in creating digital business products for creators. (Interests)
People love quotes. Jack added a high design element and created a niche for one.
Jack uses business quotes and high design to provide clarity and insights on complex business problems. 👇
Credit: visualized value
Skills + interests + personality = Visualize Value which now turns over $1MM per annum.
It only took Jack 18 months to achieve that.
I come from the music industry. This means I have a few skills.
• I know how to build deep connections with super fans
• I have a deep understanding of creativity
• I know how to remove the creative blocks that hold people back
• I know how to build creative business strategies that make a racket in saturated markets
My interests are creative hacks and mental models. I combine them:
I use creative hacks and mental models to help creators hack into their true creative genius, crush their creative blocks, and build engaged audiences.
That is my niche of one. I write authentic content around that.
If you want to build an audience go wide.
If you want to build a small army of super fans go deep.
To build a community of true fans you need to have empathy for their wants and needs and the generosity to deliver that to them.
You need to feel their pain, their desires and articulate it in ways they cannot do so themselves.
The best way to do this is to take inspiration from the Zulu philosophy of Ubuntu
It’s the Zulu philosophy that inspired Nelson Mandela to change the world.
It was the spirit of Ubuntu that helped Mandela forgive the jailers who beat and abused him year after year.
Mandela knew we are only human through the humanity of others. We are only pure from serving others.
We are joined together through the spirit of unity and mutual experiences. This is especially true of our creativity. After all creativity is the earliest form of communication, right?
Asked to define Ubuntu, Mandela posed a question “ What are you going to do in order to enable the community around you to be able to improve?“
This is the same question that every artist, rebellious entrepreneur and curious creator should ask themselves.
What are you going to do to connect with them?
Your success is directly related to your community's success. Their success is directly related to yours. It’s symbiotic.
The more success your community has the more they will tell their friends and the bigger the community will become.
The bigger the community gets the bigger your business will be.
The more people in the community the more support the members get.
You only exist because the community supports you. The community only exists because of your creativity.
Mental models have been used by Aristotle, Albert Einstein and Elon Musk to make better decisions and change the world.
Elon Musk credits first principle thinking with getting rockets into space and creating electric batteries small enough to power Teslas.
As far as testimonials go they don’t come much bigger than that, huh?
The biggest cause of businesses failure across any market is assumptions. Assumption of what your community wants and needs.
I employ mental models to de-risk creative businesses or new creative projects for artists and creators.
Proven models to help remove market assumptions and help clarify the vision. This does not guarantee success but it does diminish the chances of failure.
I also use mental models to create better business strategies and build on new creative business opportunities.
It’s only by asking the difficult questions that we can focus on the core fundamentals.
This gives you the best shot and the quickest route.
To have an impact in the Creative Economy you need to build a simple repeatable system to give you the best chance of success.
To do that, I help clients build systems to publish their creativity.
We use Lead metrics to achieve Lag metrics.
So, what are Lag metrics? They are long-term goals.
Lead metrics are predictors for achieving long-term goals.
For example —
Lag metric: John Grisham wanted to quit law and become a full-time author.
Lead metric: Write a page a day. Every day.
Lag metric: Brian Koppelman wanted to be a Hollywood screenwriter.
Lead metric: He wrote for 2 hours with his writing partner every day before going to work.
Lag metric: Jerry Seinfeld wanted to be a famous comedian.
He needed better jokes.
Lead metric: Jerry wrote a new joke every day for years.
This philosophy has been used in professional sports for decades.
Phil Jackson is the most successful basketball coach of all time. He won 11 NBA championships.
“I always encouraged players to focus on the journey rather than the goal. What matters most is playing the game the right way and having the courage to grow, as human beings as well as basketball players. When you do that, the ring takes care of itself.” — Phil Jackson
We all want success ( Lag Metrics) but we can't control it. We can control the process ( lead metrics) which are the best indicator for success.
Let’s say you want to start a podcast. You know it’s a saturated market —but let’s look at the figures.
There are 2 million podcasts. How would you react if I said, I could guarantee to get you into the top 1% of podcasts in 5 months?
You’d think I was bullshitting, right?
But you would be wrong…
If you produce and publish 21 episodes you will be in the top percentile of all podcasts globally.
Here’s the stats:
90% of podcasts don’t get past episode 3. That’s 1.8 million who quit.
Of the 200,000 left, 90% will quit after 20 episodes. That leaves just 20,000.
All you needs to do to be in the top 1% of podcasts in the world is publish 21 episodes of your podcast.
People quit. When we're planning a new creative business or projects we only fantasise about the good stuff.
We're dreaming of the millions of downloads and interviewing New York Times best selling authors.
We don't think of all the obstacles in the way. All the months of slogging our guts out. Struggling to get guests and not having any listeners.
When the reality doesn't fit the fantasy, we get discouraged and quit.
We move on to the next project. We fantasise about it. Get our dopamine hits without achieving anything.
Rinse and repeat.
The research is clear, in order to increase our chances of remaining consistent we need to do what performance psychologists call mental contrasting.
Mental contrasting is considering all the obstacles as well as dreaming of the rainbows and unicorns.
The best mental model for this is called W.O.O.P
• Wish — Which goal do you want to achieve?
• Outcome — How will you feel when you achieve the goal?
• Obstacle — What are your main obstacles?
• Plan — How are you going to overcome the obstacles?
This system has been proven to increase your chances of success by up to 60%
By working out all the obstacles you are going to face. And then creating strategies to overcome them.
When you know the issues in advance and have a plan already in place you are not only mentally prepared but you are also more confident.
Failing to plan is planning to fail as they say.
Being an artist and creator isn’t easy.
A soloprenuer’s work is non stop. It’s a relentless treadmill. Stress and pressure cripple both creativity and productivity.
Getting to the top of your niche will the hardest thing you will ever do.
Humans don’t tend to perform well under constant stress and pressure. This is where mental toughness comes in.
Dr. Jim Loehr is the world's leading performance coach. He has personally coached 17 world # 1 athletes to the top of their game.
He also founded the human performance institute in Florida. It has coached thousands of the world’s top performers across business, sport, elite armed forces and the FBI.
He build the methodology in the 1980's to help strong athletes become champions.
Mental toughness can be taught. It is proven to increase performance levels up to 25%.
It is widely used by elite athletes, entrepreneurs and elite armed forces.
It helps install extra grit, resilience and stickability to people that practice it.
It will let you cope and channel stress and pressure. To perform at your best regarldess of the obstacles.
It’s the difference between being good and great.
Elite sports is famously considered to be 70% mental. This is also true of elite creativity and entrepreneurship.
Mental toughness will give you a competitive advantage in establishing yourself in some of the planets most competitive markets.
Interested in a free consultation to see how I can help you with your career?
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