What I do

Personal Branding Consultant


How Multipotentialites Build Audiences Without Burning Out

There are only two things you need to build a highly engaged audience:
  1. Get noticed
  2. Get your audience to care

How do you get noticed? By building a micro -niche of one. 

Blend your talents with your passions and interests to create a completely unique offering. 

You are your niche. You achieve this by stacking your passions to create something unique.

Multipotentialites are highly creative, deep thinkers. I help clients come up with creative ideas that stand out.

For example, let’s take Jack Butcher from Visualize Value. He spent 10 years in designing in the advertising industry. 

He started his own agency but hated it. So he started a consultancy.

To promote it, he combined his skills (design) plus his interest in creating digital business products for creators. (Interests)

People love quotes. Jack added a high design elements to quotes and created a niche for one on Twitter.

Skills + interests + personality + pain points = Visualize Value which now turns over $1MM per annum. 

It only took Jack 18 months to achieve that. 

Why? Because he stood out in niche of one. 

Every market is crowded. Build a Niche for one. Stop following the crowd. They're creating ordinary work.

Embrace your weirdness, stick two fingers up at averageness, and find the courage to create authentic, extraordinary work.

Be Yourself. Stand out. Get noticed.

How to you get your audience to care?

with the empathy, insight and generosity to solve their problems better than anyone else.

Scratch your own itch. The only way to truly empathise with your audience is to have gone through the same pain points and come out the other side.


Chefs Vs Cooks

This is headfuck for multipotentialites.

It’s the ye olde quantity vs quality argument.

First, let’s define the concept.

Chefs are masters of their craft. They are experts at blending ingredients to create new taste sensations.

They create incredible signature dishes. 

Cooks on the other hand don’t create signature dishes, they follow other people’s recipes.

Now there is nothing wrong with being a cook. Cooks are often more successful than chefs. They often dilute the Chef’s ideas for mainstream consumption.

This pisses off Chefs but the truth is they would be utterly miserable if they did the same.

Chefs crave mastery and meaning.

Diluting their art and churning them out for mainstream consumption would be selling their souls. 

Now every metaphorical Chef I have worked with is friends with a cook who churns out content multiple times per day/ per week/ per whatever.

They tell the Chef they’re doing it all wrong. The Chef can see the cook is having success with their strategy. 

This confuses them. They overthink it and get stuck. 

We are either a Chef or a Cook. We are what we are. 

Either strategy can work. 

It’s not the strategy that works the best. You need the strategy that works the best for you. 

Introverts are Chefs.

If you prefer deep and meaningful conversations to small talk. You will prefer to create deep and meaningful content as well.

This means you are a Chef. Don't be a cook. It will make you miserable. And you will likely burnout.


Get Clarity and Focus

Mental models have been used by Aristotle, Albert Einstein and Elon Musk to make better decisions and change the world. 

Elon Musk credits first principle thinking with getting rockets into space and creating electric batteries small enough to power Teslas.

As far as testimonials go they don’t come much bigger than that, huh?

Credit: www.nesslabs.com

The biggest cause of businesses failure across any market is assumptions. Assumption of what your community wants and needs.

I employ mental models to de-risk creative business ideas.

Proven models to help remove market assumptions and help clarify the vision. This does not guarantee success but it does diminish the chances of failure. 

I also use mental models to create better business strategies and build on new creative business opportunities. 

It’s only by asking the difficult questions that we can focus on the core fundamentals.

This gives you the best shot and the quickest route.


Mental Contrasting

We're all dreaming about the success of our latest project and business.

We don't think of all the obstacles in the way. All the months, years even, of slogging our guts out. Struggling to get clients and compete in crowded markets.

The research is clear, in order to increase our chances of remaining consistent we need to do what performance psychologists call mental contrasting.

Mental contrasting is considering all the obstacles as well as dreaming of the rainbows and unicorns.

The best mental model for this is called W.O.O.P

• Wish — Which goal do you want to achieve? 

• Outcome — How will you feel when you achieve the goal?

• Obstacle — What are your main obstacles?

• Plan — How are you going to overcome the obstacles?


credit: mindfulambition.net

This system has been proven to increase your chances of success by up to 60%

How?

By working out all the obstacles you are going to face. And then creating strategies to overcome them.

When you know the issues in advance and have a plan already in place you are not only mentally prepared but you are also more confident.

Business is entirely unpredictable.

We plan for the best but prepare for the worst.


Performing under Pressure

Building a personal brand isn't easy.

Work is non stop. It’s a relentless treadmill. Stress and pressure cripple both creativity and productivity.

Getting to the top of your niche will the hardest thing you will ever do.

Humans don’t tend to perform well under constant stress and pressure. This is where mental toughness comes in. 

credit: www.techtello.com
What is mental toughness?

Dr. Jim Loehr is the world's leading performance coach. He has personally coached 17 world # 1 athletes to the top of their game. 

He also founded the human performance institute in Florida. It has coached thousands of the world’s top performers across business, sport, elite armed forces and the FBI. 

He build the methodology in the 1980's to help strong athletes become champions.

Mental toughness can be taught. It is proven to increase performance levels up to 25%. 

It is widely used by elite athletes, entrepreneurs and elite armed forces. 

It helps install extra grit, resilience and stickability to people that practice it. 

It will let you cope and channel stress and pressure. To perform at your best regardless of the obstacles.

It’s the difference between being good and great. 

Elite sports is famously considered to be 70% mental. This is also true of elite creativity and entrepreneurship.

Mental toughness will give you a competitive advantage in establishing yourself in some of the planets most competitive markets. 

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